S2F.
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BUILD IN
PUBLIC.

500 bootstrapped founders shipping weekly. No VC theater. No motivational BS. Just builders.

10-minute application · Personal review · 3-5 day decision

SHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLICSHIP WEEKLYBUILD IN PUBLIC
The Problem

You're stuck in the middle distance.

You've got the skills. You've got ideas. You might even have an MVP sitting on GitHub collecting dust.

But here's what's actually stopping you:

You ship something, hear crickets, and don't know if you should pivot or push harder
You're moving in circles—rebuilding the same features because you're not sure what matters
Every founder community is either cheerleading beginners or a boys club of people who "made it"
You waste Sundays scrolling Twitter for validation instead of shipping code

This isn't a motivation problem. It's an environment problem.

WHAT HAPPENS WHEN YOU
HAVE PEOPLE IN YOUR CORNER

who are building too

Tobi Adelaja built 8 MVPs and 1 live SaaS application using AI-assisted development.

Not because he's special. Because he removed the friction. S2F is that same environment—but for you.

Weekly standups

Commit publicly and get unstuck on the specific thing blocking you

Hot seats

5 other builders tear apart your strategy (in a good way)

Real feedback

From people who've shipped this week, not theorists

AI-assisted workflows

That actually work (because we've tested them)

We're not here to teach you to code. We're here to turn your code into customers.

IS THIS FOR YOU?

This is for you if:

  • You're building bootstrapped (no VC, no excuses)
  • You ship weekly (or want to)
  • You're willing to share your numbers, wins, and struggles
  • You give feedback as well as you take it
  • You're past the "I'm thinking about starting" phase

This is NOT for you if:

  • You're looking for cheerleading without accountability
  • You need permission to start building
  • You want networking events and happy hours
  • You're allergic to feedback
  • You're still "researching the market"

If you're nodding to the first list, apply below.
If you're in the second list, we'll still be here when you're ready.

MEMBERSHIP TIERS

Founding members lock in these rates forever. After 500, prices increase.

Free

$0/mo

  • Wins/struggles channels
  • Monthly deep dives
  • AI workflow library
  • Read-only access
Join Free
Most Popular

Builder

$29/mo

Founding: $29/mo forever (normally $39)

  • Everything in Free, plus:
  • Weekly standups
  • Live feedback sessions
  • Office hours with Tobi
  • Private GitHub repos
  • Community voting rights
Apply Now

Accelerator

$99/mo

Founding: $99/mo forever (normally $149)

  • Everything in Builder, plus:
  • 6-person accountability pods
  • Weekly hot seats
  • Direct Slack access to Tobi
  • First access to new tools
  • Quarterly in-person meetups
Apply Now

QUESTIONS

Why do I need to apply?

Because quality matters more than quantity. We'd rather have 500 committed builders than 5,000 lurkers.

What if I'm rejected?

You can join the free tier immediately or the waitlist to reapply in 3 months.

Do I need to be technical?

You need to be building. Whether you code, no-code, or AI-assist, doesn't matter. Shipping matters.

What's the acceptance rate?

Around 60%. We're not trying to be exclusive for ego. We're protecting the quality of the community.

When do founding member benefits end?

After 500 members or December 31, 2025, whichever comes first.

Can I cancel anytime?

Yes. No contracts, no commitments. Cancel anytime. But if you leave and come back after founding closes, you'll pay the higher rate.

WE'RE ACCEPTING
APPLICATIONS FOR THE
FOUNDING 500.

Not everyone will get in. We're looking for builders who ship, share, and show up.

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Expect a decision within 3-5 business days